yves velter - Schrijfwerken

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De klant

Yves Velter (1967, Oostende) is schilder en schepper van ruimtelijke objecten. Hij toont wat we allemaal wel voelen, maar niet willen weten.

De opdracht

Kunstenaar Yves Velter vond dat zijn website na 15 jaar wel vernieuwd mocht worden en meer dynamiek mocht vertonen. Dit gezegd zijnde, vond hij ook dat zijn website conform de ongeschreven regels van de kunstwereld moest zijn.

Een website maken die leek op de vorige.
Zijn werk beter in beeld brengen zonder commercieel te lijken.
Zijn verhaal beter vertellen.

Het resultaat

Schrijfwerken maakte een website die in opbouw en ‘look’ erg lijkt op de vorige maar met sliders en ‘een view on the wall’-functie de website meer schwung krijgt, evenwel zonder dat de kunstkenner er duizelig van wordt.

Tools & resources

• De website is gemaakt met WP met daarbovenop DIVI.
• De website heeft een dubbel back-up systeem en gebruikt daar onder andere Backup-buddy voor.
• De website is volledig SEO-proof met YOAST
• De website wordt gehost bij Level27.
• De website is op alle vlakken social sharable met Monarch.
• De website gebruikt Slider revolution voor geanimeerde slider-effecten en de view on a wall-functie.

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De homepagina van Yves Velter toont verschillende van zijn werken in een slider met een titel: “Where the forgotten is stored”, een basisthema van zijn werk. Een verticaal menu, volgens de geplogenheden van de kunstwereld, toont de weg:

news
works1
works 2
bio
publications
texts
contact

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Yves Velter koos een selectie uit zijn werk die een beeld geeft van de thema’s waar hij mee werkt en de resultaten daarvan. De werken zitten op een masonry-grid die volledig uitgerust om eventueel op om het even wat te filteren. De functie is echter niet geactiveerd omdat het niet volgens de geplogenheden van de kunstwereld is om het de kunstkenner te gemakkelijk te maken.

Om sneller in te laden, laden de werken in per pakketten van 25.

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De geplogenheden van de kunstwereld vragen aparte categorieën voor nieuws en publicaties, zodoende zijn er twee aparte pagina’s met het nieuws van en over Yves Velter, zijn werk en tentoonstellingen enerzijds en anderzijds een pagina over publicaties waar Yves Velter zelf de hand in heeft of centraal staat. De kunstenaar maakt zelf de keuze voor het een of het ander en actualiseert wanneer nodig.

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Een kunstenaar bestaat mede dankzij de experts die zich over zijn werk willen buigen en het willen uitleggen aan de leek of hun collega-kunstkenners. Het zijn recensies maar dan van een hoger niveau. Op de site van Yves Velter staan ze sec verzameld en zijn ze te selecteren op naam van de auteur. Die staan in een sticky menu bovenaan.

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De bio van Yves Velter is heel uitgebreid maar hij houdt het graag beknopt. Zijn bio op de website is dan ook een lijst met de essentiële persoonsgegevens en realisaties en projecten van de voorbije 25 jaar.

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De contactpagina van Yves Velter toont het atelier van de kunstenaar in al zijn puurheid. Ook zonder menu.

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Naar Yves Velter

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