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De klant

Steytelinck is een oud kasteel in Wilrijk naast de kerk in het gelijknamige wandelpark waar je kan lunchen, dineren en snacken. Het bestaat uit een grote orangerie met daarvoor een terras en een binnenruimte, zowel boven als buiten. Steytelinck is enkele jaren geleden gerenoveerd met respect voor het oude en zin voor het nieuwe. Het is een ontmoetingsplaats voor jong en oud, vlakbij het centrum.

De opdracht

Blaas nieuw leven in de site van Steytelinck en helpt het management met de communicatie en de business.

  • Revamp website
  • Onderhoud website en maak special events-pagina’s

Het resultaat

Schrijfwerken gaf de website een veel visuelere look en toont met video-achtergronden de sfeer en het aanbod van Steytelinck.

Tools & resources

• De website is gemaakt met WP met daarbovenop DIVI.
• De website heeft een dubbel back-up systeem en gebruikt daar onder andere Backup-buddy voor.
• De website is volledig SEO-proof met YOAST
• De website wordt gehost bij Level27.
• De website is op alle vlakken social sharable met Monarch.
• De map is gestyled met Snazzymaps.
• De hover-functie is gebaseerd op Michele Nunans Divi Soup-code.

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De homepagina van Steytelinck is een video-background, gemaakt door de Belgische fotograaf en filmer Pieter van Goethem van een volle orangerie en het personeel in actie. De bezoeker wordt geleid naar:

  • de drie USP’s van Steytelinck: het kasteel, het park en de mogelijkheden om in groep te lunchen, dineren en feesten.
  • de kaart
  • de reservatiepagina

De USP’s staan op beeldblokken die met een hover-effect tekstblokken worden. Dat hover-effect wordt doorheen de site aangehouden.

De homepagina wordt regelmatig aangepast met nieuwe knoppen of pop-ups naar special events pagina’s.

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Op de aanbod-pagina van Steytelinck worden opnieuw alle troeven van het restaurant in de verf gezet en wordt opnieuw met een video-background gewerkt van de Belgische fotograaf en filmer Pieter Van Goethem. Beeld en tekst wordt ook weer gecombineerd met een hover-effect. Het geheel geeft een totaaloverzicht van Steytelinck en somt alles op wat een mens moet verleiden tot een keuze voor de zaak.

De toon van de teksten is erg feitelijk en beschrijvend en combineert steevast het kasteel met het park en omgekeerd: lekker in het park, feesten in het park, …

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De kaart van Steytelinck is een combinatie van klassiekers en verrassende variaties daarop. De kaart wordt regelmatig aangepast en dus ook op de website.

Ook hier gebruiken beeld en background van Pieter van Goethem.

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Steytelinck heeft plaats voor feesten tot 200 gasten: van huwelijksfeesten tot koffietafels. Op de feestfomule-pagina wordt de bezoeker geleid doorheen alle mogelijk formulis die worden aangeboden:

  • recepties
  • feestmenu’s
  • feestformules
  • all-in-formules

Schrijfwerken ontwikkelde ook een tool met Gravity Forms om direct te reserveren voor feesten, maar voorlopig handelt Steytelinck reserveringen voor feesten liever face-to-face af.

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