[et_pb_fullwidth_header_extended title=”Vertel het verhaal van het perfecte feest” typing_remove_cursor=”on” typing_effect_color=”#f7f7f7″ typing_cursor=”#f7f7f7″ typing_background_on_off=”on” typing_background_color=”rgba(20,20,20,0.5)” textillate_effect_loop=”false” title_before_after=”before” subhead=”Salons van Edel” subhead_before_after=”before” background_layout=”dark” header_scroll_down=”on” scroll_down_icon=”%%5%%” header_scroll_down_effect=”slideInDown” exclude_pages=”off” exclude_posts=”off” hide_button=”off” search_button_align=”left” scroll_down_icon_color=”#f7f7f7″ scroll_down_icon_size=”32px” scroll_down_icon_size_tablet=”20px” scroll_down_icon_size_last_edited=”on|phone” title_animation_on_off=”on” title_animation=”slideInLeft” title_animation_reveal=”on” subheading_animation_on_off=”on” subheading_animation=”slideInRight” content_animation=”fadeIn” header_height=”400px” button_one_animation=”fadeIn” button_one_twod_hover_style=”hvr-grow” button_one_sb_hover_style=”hvr-bubble-top” button_two_animation=”fadeIn” button_two_twod_hover_style=”hvr-grow” button_two_sb_hover_style=”hvr-bubble-top” background_overlay_color=”rgba(255,255,255,0)” kenburns_effect=”on” kenburns_effect_type=”dwd-zoomout” kenburns_loop=”forwards” background_gradient_type=”left-to-right” logo_image_animation=”fadeIn” header_image_animation=”fadeIn” header_video_animation=”fadeIn” divider_placement=”dwd-d-before” divider_type=”dwd-d-style-triangles” title_font_color=”#f7f7f7″ _builder_version=”3.0.98″ title_font=”|||on|||||” title_font_size=”50px” title_font_size_tablet=”40px” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” title_text_color=”#f7f7f7″ title_text_shadow_style=”preset3″ title_text_shadow_blur_strength=”0.5em” subhead_font=”|600||on|||||” subhead_font_size=”25px” subhead_text_color=”#333333″ background_image=”https://www.schrijfwerken.be/wp-content/uploads/2017/12/SalonsVanEdel_Logo_goldfoil_transparant_clipped_rev_1.png” background_size=”initial” border_style_top=”solid” border_style_right=”solid” border_style_bottom=”solid” border_style_left=”solid” whole_header_animation_on_off=”off” whole_animation=”fadeIn” whole_animation_reveal=”off” whole_animation_speed=”0″ title_animation_speed=”0″ subheading_animation_reveal=”off” subheading_animation_speed=”0″ content_animation_on_off=”off” content_animation_reveal=”off” content_animation_speed=”0″ button_one_animation_on_off=”off” button_two_animation_on_off=”off” button_one_animation_reveal=”off” button_one_animation_speed=”0″ button_two_animation_reveal=”off” button_two_animation_speed=”0″ logo_image_animation_on_off=”off” logo_image_animation_reveal=”off” logo_image_animation_speed=”0″ header_image_animation_on_off=”off” header_image_animation_reveal=”off” header_image_animation_speed=”0″ header_video_animation_on_off=”off” header_video_animation_reveal=”off” header_video_animation_speed=”0″ button_mobile_fullwidth=”off” button_one_hover_effect_on_off=”off” button_one_twod_hover_on_off=”off” button_one_sb_hover_on_off=”off” button_two_hover_effect_on_off=”off” button_two_twod_hover_on_off=”off” button_two_sb_hover_on_off=”off” scroll_fade_header_on_off=”off” /]
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[et_pb_aio_extended admin_label=”Perky Animate samenvatting” textillate_out_type=”sequence” title_before_after=”before” title_underline_style=”center-out” icon_alignment=”left” animation=”fadeIn” icon_hover_style=”flipping” text_orientation=”left” text_alignment=”center” img_zoomin_hover=”off” background_gradient_type=”left-to-right” overlay_gradient_type=”left-to-right” whole_content_animation_on_off=”on” whole_content_animation=”slideInRight” whole_content_animation_reveal=”on” content_animation=”fadeIn” button_one_animation=”fadeIn” button_one_twod_hover_style=”hvr-grow” button_one_sb_hover_style=”hvr-bubble-top” button_two_animation_on_off=”off” button_two_animation=”fadeIn” button_two_animation_reveal=”off” button_two_twod_hover_style=”hvr-grow” button_two_sb_hover_style=”hvr-bubble-top” _builder_version=”3.0.101″ background_color=”#ffffff” custom_margin=”|||20px” custom_margin_tablet=”|||0px” custom_margin_last_edited=”on|desktop” custom_padding=”40px|||” title_animation_on_off=”off” title_animation=”fadeIn” title_animation_reveal=”off” subheading_animation_on_off=”off” subheading_animation=”fadeIn” subheading_animation_reveal=”off” content_animation_on_off=”off” content_animation_reveal=”off” button_one_animation_on_off=”off” button_one_animation_reveal=”off” use_background_text_alt_title=”on” button_one_hover_effect_on_off=”off” button_one_twod_hover_on_off=”off” button_one_sb_hover_on_off=”off” button_two_hover_effect_on_off=”off” button_two_twod_hover_on_off=”off” button_two_sb_hover_on_off=”off” scroll_fade_column_on_off=”off” typing_effect=”off” typing_static_on_off=”off” typing_static_break=”off” rotator_effect=”off” rotator_static_on_off=”off” rotator_static_break=”off” rotator_type=”fadeIn” textillate_effect=”off” textillate_in_type=”sequence” textgif_on_off=”off” use_background_text=”off” title_fancyline=”off” title_fancy_orientation=”left” title_underline_on_off=”off” title_underline_whole_div=”off” url_new_window=”off” use_whole_link_on_off=”off” use_whole_link_video_popup=”off” button_on_off=”off” popup_video_on_off=”off” popup_video_on_off_two=”off” button_mobile_fullwidth=”off” use_icon=”off” icon_hover_on_off=”off” img_zoomin_hover_style=”fast” img_hover_effect=”off” img_hover_effect_style=”img_grayscale_hover” use_background_gradient=”off” use_wrapper_border=”off” wrapper_style=”solid” overlay_gradient=”off” bg_overlay_style=”full_overlay” overlay_gradient_hidden_show=”off” overlay_gradient_unoverlay_on_hover=”off” hide_content=”off” alternative_hover_content_on_off=”off” alternative_hover_alignment=”center” hover_content_effect=”dwd-fadein” tilt_effect=”off” tilt_glare=”off” subhead_before_after=”before” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” fancyline_styles_on_off=”off” title_underline_style_adv=”off” adv_wrapper_border=”off” background_layout=”light” custom_button_one=”off” button_one_icon_placement=”right” custom_button_two=”off” button_two_icon_placement=”right” hover_push=”off” icon_animation_reveal=”off”]
De klant
Peter Van Hulle is een Antwerpse ondernemer met een droom. Lang geleden zag hij in het oude, vergane Hof Terbeke in Wilrijk een groot feestzalen – en eventscomplex vlakbij bij Antwerpen, Gent en Brussel. Het duurde twintig jaar voor de nodige vergunningen werden gevonden en de werken konden beginnen. Begin 2017 verrees uit de ruïne van het kasteel en de koetshuizen een geheel van zalen, van binnen modern, van buiten nog altijd de sfeer van vroeger. En allemaal first class.
De opdracht
Schrijfwerken kreeg de opdracht om de volledige communicatie voor het nieuwe Hof Terbeke te doen. Te beginnen met de naam en de lancering.
- naam en huisstijl
- lanceringswebsite + volledige website voor zowel particulieren als bedrijven en event-planners
- integratie van Restaurant Món in de communicatie van Salons van Edel
Het resultaat
Schrijfwerken maakte eerst een lanceringswebsite die het complex moest aankondigen terwijl er nog geen communicatie of beeldmateriaal voorhanden was. Net voor de opening in 2017 werd een volledige website afgeleverd en continu aangevuld met nieuwe beelden en informatie.
Tools & resources
• De website is gemaakt met WP met daarbovenop DIVI.
• De website heeft een dubbel back-up systeem en gebruikt daar onder andere Backup-buddy voor
• De website is volledig SEO-proof met YOAST.
• De website wordt gehost bij Level27.
• De website is op alle vlakken social sharable met Monarch.
• De formulieren zijn gemaakt met Gravityforms
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Prominent op de homepagina van Salons van Edel staat de fontein in het park te spuiten en krijg de bezoeker gelijk mee waar het hier over gaat: over feesten en zaken doen. We gebruiken beeld en tekst in een hover-combinatie. Komt de muis over het beeld dan verschijnt tekst en doorklik. Op de homepagina ligt de focus verder op het verschil tussen de ouwe glorie en de nieuwe glans van Salons van Edel en krijgt de bezoeker ook nog twee belangrijk USP’s mee: het is makkelijk bereikbaar en er is ruime parking voorzien. De homepagina wordt ook gebruikt om special events zoals kerst en nieuw of valentijn aan te kondigen met een call to action om te reserveren. Het beeld en videomateriaal maakten we zelf of lieten we maken door de Belgische fotograaf Pieter Van Goethem.
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Omdat de transformatie van het oude Hof Terbeke tot Salons van Edel zo spectaculair is, maakten we er een voor en na van. Hoe het er uitzag en hoe het er nu uitziet. De opening met een detail van de werken voor en na symboliseert die transformatie perfect. Opnieuw hebben we hier gewerkt met de hovercombinatie van beeld en tekst.
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Om de bezoeker een mooi beeld te geven van hoe de zalen er een voor zzn uitzien, maakten we een overzicht van elk zaal met de mogelijk ze langs alle kanten te bekijken. Om te weten waar elke zaal ligt, maakten we ook een overzichtsplan van het complex met daarop de ligging van de zalen aangeduid.
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Salons van Edel is op de eerste plaats een geheel van zalen om feesten en events in te organiseren. We maakten een pagina die een mooi overzicht geeft aan de bezoeker van alle mogelijkheden die de zalen bieden voor feestvierders: van trouwfeesten tot recepties tot dansfeesten. De pagina opent met een montage van een volle en een lege zaal, kwestie van de bezoeker een mooi beeld te geven van het verschil.
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Salons van Edel is op de eerste plaats een geheel van zalen om feesten en events in te organiseren. We maakten een pagina die een mooi overzicht geeft aan de bezoeker van alle mogelijkheden die de zalen bieden voor wie een zakelijk event wil organiseren: van zakenlunches en bedrijfsfeesten tot showrooms en seminaries. De pagina opent met een sfeermontage van professionele klanten die in een showroom bij Salons van Edel brillen gepresenteerd krijgen en daarbij geholpen worden door de organiserende groothandel.
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Omdat de keuken van Edel – met chef Niels Habourdin aan het roer – een van de grote troeven is van Salons van Edel maakten we een pagina die de bezoeker het water in de mond moet doen lopen. Opnieuw combineren we beeld en tekst met een hover-beweging om te tonen wat Niels en zijn team allemaal uit hun koksmuts toveren en maakten we een montage van wat er in de keuken allemaal gebeurt. Omdat Salons van Edel deel uitmaakt van een culinair netwerk geven we op deze pagina ook de informatie daarover en links er naartoe mee.
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Elke eerste en derde zondag van de maand organiseert Salons van Edel een uitgebreide brunch. We maakten er een call to action-pagina voor met een teasing openingsfilm en een overzicht van wat de brunch inhoudt. Bezoekers kunnen zich direct inschrijven met een formulier.
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Op de contact-pagina van Salons van Edel hebben we een formulier gemaakt dat bezoekers uitnodigt om vragen te stellen. Er staat ook alle contactinformatie op en een liggingsplan, helemaal aangepast aan de huisstijl van Salons van Edel.
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[et_pb_aio_extended admin_label=”Perky Animate postkaarten” title=”Postkaarten” textillate_out_type=”sequence” title_before_after=”before” title_underline_style=”center-out” icon_alignment=”left” animation=”fadeIn” icon_hover_style=”flipping” background_layout=”dark” text_orientation=”left” text_alignment=”center” img_zoomin_hover=”off” background_gradient_type=”left-to-right” overlay_gradient_type=”left-to-right” whole_content_animation=”slideInLeft” content_animation=”fadeIn” button_one_animation=”fadeIn” button_one_twod_hover_style=”hvr-grow” button_one_sb_hover_style=”hvr-bubble-top” button_two_animation_on_off=”off” button_two_animation=”fadeIn” button_two_animation_reveal=”off” button_two_twod_hover_style=”hvr-grow” button_two_sb_hover_style=”hvr-bubble-top” _builder_version=”3.0.101″ header_font=”|||on|||||” custom_margin=”|||20px” custom_margin_tablet=”|||0px” custom_margin_last_edited=”on|phone” whole_content_animation_on_off=”on” whole_content_animation_reveal=”on” title_animation_on_off=”off” title_animation=”fadeIn” title_animation_reveal=”off” subheading_animation_on_off=”off” subheading_animation=”fadeIn” subheading_animation_reveal=”off” content_animation_on_off=”off” content_animation_reveal=”off” button_one_animation_on_off=”off” button_one_animation_reveal=”off” use_background_text_alt_title=”on” button_one_hover_effect_on_off=”off” button_one_twod_hover_on_off=”off” button_one_sb_hover_on_off=”off” button_two_hover_effect_on_off=”off” button_two_twod_hover_on_off=”off” button_two_sb_hover_on_off=”off” scroll_fade_column_on_off=”off” typing_effect=”off” typing_static_on_off=”off” typing_static_break=”off” rotator_effect=”off” rotator_static_on_off=”off” rotator_static_break=”off” rotator_type=”fadeIn” textillate_effect=”off” textillate_in_type=”sequence” textgif_on_off=”off” use_background_text=”off” title_fancyline=”off” title_fancy_orientation=”left” title_underline_on_off=”off” title_underline_whole_div=”off” url_new_window=”off” use_whole_link_on_off=”off” use_whole_link_video_popup=”off” button_on_off=”off” popup_video_on_off=”off” popup_video_on_off_two=”off” button_mobile_fullwidth=”off” use_icon=”off” icon_hover_on_off=”off” img_zoomin_hover_style=”fast” img_hover_effect=”off” img_hover_effect_style=”img_grayscale_hover” use_background_gradient=”off” use_wrapper_border=”off” wrapper_style=”solid” overlay_gradient=”off” bg_overlay_style=”full_overlay” overlay_gradient_hidden_show=”off” overlay_gradient_unoverlay_on_hover=”off” hide_content=”off” alternative_hover_content_on_off=”off” alternative_hover_alignment=”center” hover_content_effect=”dwd-fadein” tilt_effect=”off” tilt_glare=”off” subhead_before_after=”before” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” fancyline_styles_on_off=”off” title_underline_style_adv=”off” adv_wrapper_border=”off” header_font_size=”40px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” custom_button_one=”off” button_one_icon_placement=”right” custom_button_two=”off” button_two_icon_placement=”right” hover_push=”off” icon_animation_reveal=”off”]
Omdat word-of-mouth belangrijk is en veel gasten bij Salons van Edel langskomen die misschien warm zijn gemaakt om nog eens terug te komen, maakten wij postkaarten die als POS-materiaal in Salons van Edel staan uitgestald. Zowel gericht op particulieren als op zakenmensen. Ook voor special events zoals Valentijn of kerst en nieuw zijn postkaarten ter plekke het perfecte tastbare goed om mee te nemen en terug op te diepen.
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Als alternatief voor postkaarten maakten wij ook thema-brochures die als POS-materiaal worden gebruikt in zowel Salons van Edel als in andere zaken die ermee gelieerd zijn: voor kerst en nieuw, voor de zondagsbrunch, voor zakenevents, …
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Salons van Edel was een van de zaken die in ‘Feesten’ staan, een 16 pagina’s dik magazine vol ideeën voor de feesten en gezelligheid in de winter in combinatie met allerlei horeca-zaken die verbonden zijn aan Salons van Edel: Restaurant Món, Steytelinck, Millevaches, Restaurant Lux, …
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[et_pb_aio_extended admin_label=”Perky Animate signalisatie” title=”Signalisatie” textillate_out_type=”sequence” title_before_after=”before” title_underline_style=”center-out” icon_alignment=”left” animation=”fadeIn” icon_hover_style=”flipping” background_layout=”dark” text_orientation=”left” text_alignment=”center” img_zoomin_hover=”off” background_gradient_type=”left-to-right” overlay_gradient_type=”left-to-right” whole_content_animation=”slideInLeft” content_animation=”fadeIn” button_one_animation=”fadeIn” button_one_twod_hover_style=”hvr-grow” button_one_sb_hover_style=”hvr-bubble-top” button_two_animation_on_off=”off” button_two_animation=”fadeIn” button_two_animation_reveal=”off” button_two_twod_hover_style=”hvr-grow” button_two_sb_hover_style=”hvr-bubble-top” _builder_version=”3.0.101″ header_font=”|||on|||||” custom_margin=”|||20px” custom_margin_tablet=”|||0px” custom_margin_last_edited=”on|phone” whole_content_animation_on_off=”off” whole_content_animation_reveal=”on” title_animation_on_off=”off” title_animation=”fadeIn” title_animation_reveal=”off” subheading_animation_on_off=”off” subheading_animation=”fadeIn” subheading_animation_reveal=”off” content_animation_on_off=”off” content_animation_reveal=”off” button_one_animation_on_off=”off” button_one_animation_reveal=”off” use_background_text_alt_title=”on” button_one_hover_effect_on_off=”off” button_one_twod_hover_on_off=”off” button_one_sb_hover_on_off=”off” button_two_hover_effect_on_off=”off” button_two_twod_hover_on_off=”off” button_two_sb_hover_on_off=”off” scroll_fade_column_on_off=”off” typing_effect=”off” typing_static_on_off=”off” typing_static_break=”off” rotator_effect=”off” rotator_static_on_off=”off” rotator_static_break=”off” rotator_type=”fadeIn” textillate_effect=”off” textillate_in_type=”sequence” textgif_on_off=”off” use_background_text=”off” title_fancyline=”off” title_fancy_orientation=”left” title_underline_on_off=”off” title_underline_whole_div=”off” url_new_window=”off” use_whole_link_on_off=”off” use_whole_link_video_popup=”off” button_on_off=”off” popup_video_on_off=”off” popup_video_on_off_two=”off” button_mobile_fullwidth=”off” use_icon=”off” icon_hover_on_off=”off” img_zoomin_hover_style=”fast” img_hover_effect=”off” img_hover_effect_style=”img_grayscale_hover” use_background_gradient=”off” use_wrapper_border=”off” wrapper_style=”solid” overlay_gradient=”off” bg_overlay_style=”full_overlay” overlay_gradient_hidden_show=”off” overlay_gradient_unoverlay_on_hover=”off” hide_content=”off” alternative_hover_content_on_off=”off” alternative_hover_alignment=”center” hover_content_effect=”dwd-fadein” tilt_effect=”off” tilt_glare=”off” subhead_before_after=”before” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” fancyline_styles_on_off=”off” title_underline_style_adv=”off” adv_wrapper_border=”off” header_font_size=”40px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” custom_button_one=”off” button_one_icon_placement=”right” custom_button_two=”off” button_two_icon_placement=”right” hover_push=”off” icon_animation_reveal=”off”]
Omdat Salons van Edel een groot complex is, is signalisatie uiterst belangrijk. We maakten een vloerplan van de zalen en lieten de juiste signalisatie ervoor ontwerpen en plaatsen.
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