neurobionics - Schrijfwerken

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De klant

Neuro-bionics is een merk van Ortho-medico. Neuro-Bionics verdeelt en ondersteunt innovatieve technologie voor medische professionals en hun patiënten met als doel meer levenskwaliteit bieden. Het gaat stuk voor stuk om straffe technologie die het onmogelijke mogelijk maakt en levens volledig kan veranderen. Rolstoelpatiënten die meer kunnen stappen, verlamde patiënten die weer iets kunnen vastgrijpen, …

De opdracht

Neuro-bionics was een nieuwe naam en moest een merk worden: met een slogan, met producten, met een website, met promo-materiaal, … in 2 talen: Nederlands en Frans.

het merk moest de technologie en de patiënt verbinden
de website moest de producten van de technologisch kant tonen en het belang ervan voor de patiënten
omdat het allemaal om bewegen gaat, mocht de website ook ‘bewegen’
omdat het om mensen gaat, moesten er ook mensen aan bod komen
in lijn met het merk en de website was er POS en PROMO-materiaal nodig

Het resultaat

Schrijfwerken hielp Neuro-bionics met het invullen van het communicatie- en marketing-plan en bouwde een website met veel visuele elementen en getuigenissen van patiënten over de SEM Glove, de exoskeletons EKSO GT en REX en de Walk Aide.

Tools & resources

• De website is gemaakt met WP met daarbovenop DIVI en Slider Revolution.
• De website heeft een dubbel back-up systeem en gebruikt daar onder andere Backup-buddy voor
• De website is volledig SEO-proof met YOAST
• De website wordt gehost bij Level27.
• De website is op alle vlakken social sharable met Monarch
• De webforms zijn gemaakt met Gravity en Typeform.

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Neuro-bionics heeft drie producten; de SEM-glove, Exoskeletons en de walkaide. De openingspagina werkt met een video-background waar de drie producten in hun gebruik worden getoond. Drie knoppen sturen de bezoeker naar het juiste product.

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De SEM GLOVE is een bionische handschoen die patiënten met een verminderde handfunctie helpt meer kracht en grip te krijgen. We gebruikten een whiteboard-add-on van Slider Revolution om een hand te laten schrijven met de SEM GLOVE, iets wat de patiënt zonder niet kan. We gebruikten daarbij illustraties en animaties om het geheel levendig te houden.

De technische kant van de SEM GLOVE wordt belicht en getuigen vertellen over het gebruik ervan.

Er is ook een ingang voorzien tot workshops met de SEM GLOVE. Die ingang is gemaakt met een formulier in Typeform.

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REX is een exoskeleton dat mensen met mobiliteitsbeperkingen ondersteunt en helpt bij hun therapeutische oefeningen of in hun dagelijks leven.

Omdat het een technisch hulpmiddel is met knoppen, gebruiken we ook knoppen op de product-slider (gemaakt in Slider Revolution) die de bezoeker aanzetten om interactief het product te ontdekken. De video-background is een hermontage van originele beelden van de makers van de Rex, Rex Bionics.

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Ekso GT is een neurobionisch therapeutisch exoskeleton dat verlamde mensen helpt rechtstaan, opnieuw leert stappen en meer levenskwaliteit biedt.

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[et_pb_aio_extended admin_label=”Perky Animate walkaide” title=”Walkaide-slider ” textillate_out_type=”sequence” title_before_after=”before” title_underline_style=”center-out” icon_alignment=”left” animation=”fadeIn” icon_hover_style=”flipping” background_layout=”dark” text_orientation=”left” text_alignment=”center” img_zoomin_hover=”off” background_gradient_type=”left-to-right” overlay_gradient_type=”left-to-right” whole_content_animation_on_off=”on” whole_content_animation=”slideInLeft” whole_content_animation_reveal=”on” content_animation=”fadeIn” button_one_animation=”fadeIn” button_one_twod_hover_style=”hvr-grow” button_one_sb_hover_style=”hvr-bubble-top” button_two_animation_on_off=”off” button_two_animation=”fadeIn” button_two_animation_reveal=”off” button_two_twod_hover_style=”hvr-grow” button_two_sb_hover_style=”hvr-bubble-top” _builder_version=”3.0.101″ custom_margin=”|||20px” custom_margin_tablet=”|||0px” custom_margin_last_edited=”on|phone” title_animation_on_off=”off” title_animation=”fadeIn” title_animation_reveal=”off” content_animation_on_off=”off” content_animation_reveal=”off” button_one_animation_on_off=”off” button_one_animation_reveal=”off” use_background_text_alt_title=”on” button_one_hover_effect_on_off=”off” button_one_twod_hover_on_off=”off” button_one_sb_hover_on_off=”off” button_two_hover_effect_on_off=”off” button_two_twod_hover_on_off=”off” button_two_sb_hover_on_off=”off” scroll_fade_column_on_off=”off” typing_effect=”off” typing_static_on_off=”off” typing_static_break=”off” rotator_effect=”off” rotator_static_on_off=”off” rotator_static_break=”off” textillate_effect=”off” textillate_in_type=”sequence” textgif_on_off=”off” use_background_text=”off” title_fancyline=”off” title_fancy_orientation=”left” title_underline_on_off=”off” title_underline_whole_div=”off” url_new_window=”off” use_whole_link_on_off=”off” use_whole_link_video_popup=”off” button_on_off=”off” popup_video_on_off=”off” popup_video_on_off_two=”off” button_mobile_fullwidth=”off” use_icon=”off” icon_hover_on_off=”off” img_zoomin_hover_style=”fast” img_hover_effect=”off” img_hover_effect_style=”img_grayscale_hover” use_background_gradient=”off” use_wrapper_border=”off” wrapper_style=”solid” overlay_gradient=”off” bg_overlay_style=”full_overlay” overlay_gradient_hidden_show=”off” overlay_gradient_unoverlay_on_hover=”off” hide_content=”off” alternative_hover_content_on_off=”off” alternative_hover_alignment=”center” hover_content_effect=”dwd-fadein” tilt_effect=”off” tilt_glare=”off” rotator_type=”fadeIn” subhead_before_after=”before” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” fancyline_styles_on_off=”off” title_underline_style_adv=”off” adv_wrapper_border=”off” custom_button_one=”off” button_one_icon_placement=”right” custom_button_two=”off” button_two_icon_placement=”right” hover_push=”off” icon_animation_reveal=”off” subheading_animation_on_off=”off” subheading_animation=”fadeIn” subheading_animation_reveal=”off” header_level=”h1″ header_font=”|||on|||||” header_font_size_phone=”18px” header_font_size_last_edited=”on|desktop” header_font_size_tablet=”20px”]

Walkaide is een hoogtechnologische neuroprothese die patiënten met een drop- of klapvoet helpt om weer vlot te stappen en te bewegen.

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Omdat het technische producten zijn voegden wij er de nodige dosis emotie aan toe en interviewden we gebruikers van de SEM Glove, Walkaide en exoskeletons. Dat leverde mooie verhalen vol hoop en moed op die ook enthousiast werden gedeeld op de sociale media. het verhaal van Bob kreeg meer dan 10000 likes op Facebook en werd 100 keer gedeeld.

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Neuro-bionics organiseert workshops voor professionals en patiënten waar die hun ervaringen met de SEM Glove delen. Voor inschrijvingen maakten wij een conditional logic-formulier in Typeform.

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<div class="typeform-widget" data-url="https://neuro-bionics.typeform.com/to/ObXWa5" style="width: 100%; height: 500px;"></div> <script> (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })() </script> <div style="font-family: Sans-Serif;font-size: 12px;color: #999;opacity: 0.5; padding-top: 5px;"> powered by <a href="https://admin.typeform.com/signup?utm_campaign=ObXWa5&utm_source=typeform.com-196553-Pro&utm_medium=typeform&utm_content=typeform-embedded-poweredbytypeform&utm_term=EN" style="color: #999" target="_blank">Typeform</a> </div>

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In lijn met de communciatie maakten wij samen met Bonaventuur advertenties en banners op expo’s met directe slogans als ‘stap met mij’, ‘hou me vast’, ‘loop met me mee’, … die iedereen uitnodigt te testen of technologie hen kan helpen het onmogelijke mogelijk te maken. De advertenties werden geplaatst in doelgroepbladen.

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