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De klant
Chris de Feyter is een professionele danser met een lange voorgeschiedenis als bokser en sporter. Hij combineert zijn artistieke werk als danser, leraar, choreograaf en coach met personal training sessies gebaseerd op bewegingen uit de dans, kickbox en animal flow. Zijn doelpubliek bestaat uit zowel dansers en instellingen als uit klanten die willen werken aan hun lichaam. Zowel om persoonlijke als medische redenen. Chris De Feyter werkt onder het alias Dogwolf
De opdracht
De vzw Dogwolf, de dans-compagnie waar Chris de Feyter voor werkt, gaf Schrijfwerken een dubbele opdracht:
- een website maken over het diverse werk en de uitgebreide diensten van Dogwolf. De website moest overzichtelijk en dynamisch zijn en de gebruiker aanzetten tot ontdekken en contact leggen.
- een communicatietool op print.
- omdat Dogwolf een internationaal klantenbestand heeft, moet de website in het Engels zijn.
Het resultaat
Schrijfwerken maakte een website en postkaarten die gebruikt worden als promo-materiaal in fitness-zaken en dans-ateliers. Er werden ook kleine versies gemaakt op handzaam visitekaartjes-formaat.
Tools & resources
• De website is gemaakt met WP met daarbovenop DIVI.
• De website heeft een dubbel back-up systeem en gebruikt daar onder andere Backup-buddy voor
• De website is volledig SEO-proof met YOAST
• De website wordt gehost bij Level27.
• De website is op alle vlakken social sharable met Monarch
• …
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De homepagina van Dogwolf staat helemaal in het kader van de combinatie danser en bokser. De opening is een montage van Dogwolf die bokst in het bos en danst in het bos in een vliegende beweging. De combinatie wordt doorgezet in beeldmateriaal dat met een hover-beweging van danser naar bokser en omgekeerd verschijnt. De hover-functie wordt doorheen de pagina ook gebruikt om graphics en tekst als het een om het ander te tonen. De homepagina geeft behalve beeld ook een overzicht van wat Dogwolf voor wie precies aanbiedt.
We tonen met activerende buttons ook montages van Dogwolf die bokst en danst en een sessie animal flow in het bos.
Voor het videomateriaal deden we beroep op de Zwitserse fotograaf en filmer Peter Kadar.
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Op de ‘about Dogwolf’-pagina gebruiken we een timeline om het gevarieerde parcours van Chris De Feyter te tonen. Daarbij wordt chronologisch tekst, beeld en video gebruikt. Zowel ouder als nieuwer materiaal.
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Op de de contact-pagina van Dogwolf gebruiken we een formulier om potentiële klanten in contact te brengen met Dogwolf en gelijk een beeld te schetsen van hun wensen.
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Omdat word-of-mouth belangrijk is in dans-, boks- en fitnessmiddens maakten we postkaarten en visitekaartjes die afhankelijk van het doelpubliek worden gebruikt. Ze dienen zowel als POS-materiaal in sportcentra en dansinstellingen maar ook tijdens een face-to-face contact als een eerste basis van tastbare informatie en als trigger om de website te bezoeken.
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